by: Hege Crowton

The short answer to this is, "Because it keeps people on your site for a while, it makes them come back, and they tell their friends about your site."

But why?

Well, for one thing, people will stay on a content-rich site because it takes a while to read an article or two. Thus, while they are reading the material, their peripheral vision (off to the sides} notices little ads that happen to surround that article.

If people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they will check back to see what is new.

The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice. First time to check it out and the second one to see what has changed.

When they find out it has not changed, they most likely will not come back. Ever.

To generate traffic to your website it is crucial to have great content not only that but to know how to set it up.

For those of you who are interested in learning more about this, we highly recommend a book called: "BUILDING YOUR OWN ADSENSE EMPIRE."

This book is very easy to follow and it is loaded with good advise both when it comes to writing a content-rich website and how to increase your income with adsense.

The book can be found at: www.AdsenseCrow.com