By Miles Lovegrove
There are many promotional items a company may choose to advertise with an imprinted company name while providing a useful or comical item to employees and customers. It seems clever marketing firms can imprint or write on virtually anything you desire. A perhaps overlooked choice in the useful items category is promotional document bags. Document bags, portfolios or briefcases are a staple of modern business life and are seen everywhere professionals must carry papers to or from a meeting. The company name exposure doesn't stop in the workplace or downtown streets though, as many workers must take documents home for review and back to work. Travel to conferences may be lower now with virtual meetings and higher expenses, but business travel is alive and professional papers have to travel along.
The exposure of the imprinted company name or logo seems great with promo document bags, but what are the costs involved and can the items be tailored to various levels of style? They are easy to obtain in small or large quantities at reasonable costs. The more items purchased lowers the per copy price. Depending on the style and quality desired, the cost per bag could be very inexpensive. An important consideration for the total cost versus benefit of promotional document bags is the long lasting nature of the product. Unlike pens or key rings that are misplaced and lost constantly, the bags will be carefully watched to ensure the safety of the contents. Most of the products will be used for months or years instead of the days or weeks considered normal for pens.
The variety of styles, qualities, and functions available for these items is as varied as the workforce. If the product is targeted toward the average production worker, there are several alternatives with plastic or nylon construction that will serve well. At the executive or important customer level are bags made of leather and brass with superior quality and workmanship. The high quality bags are great for yearly awards of a "job well done" or to mark special deals completed. It is easy to personalize the products for a small number of recipients in addition to having the company name present.
More work is brought home by professionals all of the time and many times it is documents to review. Once the bag is home, a variety of uses may steal it away from the purely business life. They are perfect for taking coupons to the store, passports and maps on a trip, or just the newspaper to a local park. Many bags are designed to carry phones, keys and more with interior pockets, thus increasing the utility.
Another advantage of promotional document bags is the area available for imprinting with the message you want known all around. Basic bags will have two sides possible for marking and both larger than an average sheet of paper. Imprints can be made on one or both sides. The size allows larger or complex graphics more visibility and readability.
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Document Bags and Branded Document Bags at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
Source:www.isnare.com |
