By Matt Franks
When you think promotional items, you need to think client/customer – needs – promotional item. These three things need to be connected in order to have success with the purpose of your promotion. You have two choices; 1. Choose a promotional item that will cater to a particular group among your clients/customers or 2. Choose a promotional item that can be generally used by everyone. The later being the better one here, but it also depends on what exactly you do or sell. Is not use to try to cater to everyone when you sell men's magazines since men read them! But if you do more of a general thing like food or spa services that a lot of people appeal to, then choose a promotional item that anyone could use. One good example of a general Promotional item is a highlighter.
A promotional highlighter may seem like such a simple thing, and it is, so? What's wrong with simple? The important thing is that with a promotional highlighter you cater to everyone, from little kids to older adults, anyone can use it and everyone may need it at some point in time. It may not be used every single day by everyone, but don't think like that. Lets look at all its positives! Give your highlighter to a kid, its like giving them a toy, they will be pleased and so will mommy at the drawing they made of her. Give your promotional highlighter to a student, every page they need to study, important facts to remember, you are giving them a hand. Mummy's grocery list, she highlights the most important thing to buy, her husbands beer! Wifey and hubby are happy.. A secretary, manager or accountant, anyone in the office needs to remember to do that thing in his or her schedules, highlight it! You've just helped even more people. What do you get out of al this? Each time you help someone, they look at that highlighter and see "your logo" on it, they remember you, they think of you. This is exposure and advertising that is giving you sales, costing you little, and traveling for you! Even a friend who borrows it will be thinking of you! When the kids in school are jealous of Cindy's highlighter and they want one too… there you are. You just hit a jackpot.
So think of the factors, think of the quality, just because it's free doesn't mean you can give out something that stops working after 2 days. They will see your name! You want them to be in a good mood that time! And find good places you can give them out as well, where there will be students and office workers, kids and their parents. Time could be a bit of an issue, but there isn't really a bad time to give them out, just maybe a better time you can do so like 2 weeks before school starts or near some tow holiday or company occasion. This is also something that can be a gift for everyone, and in a package stationary set! That's really something…
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Highlighters and Branded Highlighters at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
Source:www.isnare.com |
