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| So You've Offered the Free Report. So What's Next? The Bonus | December 1, 2008, 8:08 am | visits: 41 | wordcount: 601
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By Claude Pelanne
Affiliate Marketing for Beginners: How the Bonus can increase your Affiliate Income
In the affiliate marketing business you will have plenty of competition regardless of what niche or market you chose to sell to. You will need to look for any edge you can to convert your site visitors into buyers. One way is to offer the free report or eBook. But you can go one step further and really make a mark. Offer a bonus. Your customer will appreciate the service and information and you will gain the trust and confidence you are working hard to develop.
What is a Bonus?
The bonus can consist of another report or eBook, a dvd or audio file or maybe a price discount on your primary product if your prospect buys through your affiliate link. This price discount can work very well on high priced items such as language software or training packages that can run into hundreds of dollars.
Competitor Product Launch
A typical super affiliate product promotion consists of the super affiliate launching his or her latest product through a network of fellow super affiliates. These affiliates all promote the product to their respective lists of customers thereby setting up a formidable sales funnel that can go to six, seven or eight figures in total reach. That is a really tough thing to compete against if you are in the same space.
Bonus Promotion
One way to compete against this type of marketing is to set up a special promotion for your customer who purchases through your affiliate link. Bonuses can take a number of forms. For example, you could offer a free seat at a Webinar on a subject of interest to your prospect with a well known expert; maybe yourself. A video demo of a product or service is another effective bonus tool. The video could come with transcribed notes that complement the package. That is becoming very common in the offerings of internet marketers today. Audio interviews with well known experts are also now commonly offered as bonuses in all sorts of promotions.
Pricing discounts are increasingly popular. A typical language package costs between $200 and $700. So a discount of $75-$150 is something that could easily be offered and an incentive or bonus to cement the deal.
Merchant Agreement
These are some of the ways to use the bonus to increase your sales. The one point to keep in mind with respect to price discounts is that some merchants do not permit them. So you have to be careful to select products and services that you wish to use in your promotions as bonuses that have affiliate agreements that permit price discounting. It is important that you have the permission to offer your bonuses in the manner you want before you go out and commit to a product launch.
Conclusion
Bonuses are a very useful and effective tool in helping you build sales and grow your customer list. Be sure to have full knowledge of the bonus you are promoting. You have to demonstrate you really believe in what you are doing and have full confidence that the product or service in the bonus will deliver what your customer wants and needs. This will lead your customers to look to you for information and guidance and will help grow your business.
So the next time a major launch in your niche by a competitor is around the corner, get out there and line up some great bonuses and offer your customers the products and services they have come to expect. That will keep you even or perhaps ahead of the competition if you do it right.
May Your Travels Be Prosperous.
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Feel free to distribute this article in any form as long as you include the resource box. For tips and resources to get into internet marketing visit affiliatestartingline or claudepelanne
Source:www.isnare.com | |
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