By Melva Pratt
The second of the nine characteristics of network marketing's top achievers cited by Rod Nichols'(1995), is receptiveness. Network marketers come from many back grounds, professions, and various level of education. The one thing that successful network marketers have in common is that they are receptive. Receptive to what you may be think. They are receptive to the following:
1. learning new things
2. working in a different kind of business organization
3. the principle of duplication
4. personal development
Learning new things
Top network marketers are receptive to learning new things. Keep it simple, they do not complicate their business. The job is to sell and use your company's produces services and teach others to do the same. However, many network marketers come from complicated high-tech professions and make their network marketing business to complicated, because they are accustom to complicated problem. Sometimes those who come into a network marketing company with no sales experience do better than those with years of selling experience. Those with lots of selling experience have a hard time understanding network marketing's simplicity. Therefore to be a top network marketing achievers must receptive to learning a new paradigm.
Working in a different kind of business organization
As a network marketer one must be receptive to the idea of helping others get what they want, which in return helps the network marketer reach his goals. For example, you get three new business associates and you help them each get three new business associates. You are helping three people get what they want and in return helping yourself. It does not benefit one to keep trade secrets. This can be a very different experience for those new to network marketing. One is glad to help one's downline. One wants one's downline to know all they know, because the more success one's downline experiences the more money one earns. Top network marketer are receptive to the idea if a teaching and learning organization.
The Principle of Duplication
Duplication is what one would refer to as the number one best practice of network marketing. Top network marketing achievers are duplicatable. When a person is look at the network marketer give them a presentation they are looking at the business, but he or she is also looking at how one does the business. They are thinking, can I do this? That is why one must be duplicatable. The prospect must be able to envision herself or himself doing what the network marketer is doing (Yarnell & Yarnell, 1998). Top network marketing achievers make it look like anyone can do it. The truth is top network marketer are not just making it look simple, it is simple. The hard part is getting ones emotions out of the way. One must remember the Q-TIP, Quit Taking It Personal. When some one says no to the opportunity it is not personal.
Personal Development
Top network marketing achievers develop their businesses by developing themselves. They read books about success, they listen to tapes, attend seminars, and listen to training conference calls. Many top network marketing achievers will admit that the person development is important to their business.
Top network marketing achievers are receptive to a new way of living. Therefore, network marketer:
· Be a life-long learner
· Be part of a learning and teach organization
· Duplicate and be duplicatable
· Develop yourself to be all you can be
References:
Nichols, R. (1995). Successful network marketing for the 21st century. Grants Pass, Oregon: The Oasis press.
M. Yarnell, R. Reid-Yarnell. (1998) Your first year in network marketing. Prima Publishing.
Melva Pratt, MS is a graduate of Capella University. She wrote her masters project on network marketing. She owns a website dedicated to researching home based big money business ideas at http://www.RichRetiredLady.com
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